Sunrise Efficient Marketing IPO Details

Sunrise Efficient Marketing IPO Details: Sunrise Efficient Marketing is in the distribution business of Automation, Drive, Gear Box, Motors, Pumps, Oils, and FMCG Products.

About Sunrise Efficient Marketing

The company is in the distribution business of Automation, Drive, Gear Box, Motors, Pumps, Oils and FMCG Products and aids to manage complete supply chain right from the manufacturers and end user. Currently, Sunrise Efficient Marketing authorized dealer of 138 manufacturers. The business model helps to spread the market risks arising out of fluctuation in the market shares of various brands besides helping us to achieve economies of scale. We follow B2B and B2C business model. The focus is to capture a considerable market share in each of the product categories.

Mr. Lejas Hemantrai Desai, the promoter of Sunrise Efficient Marketing Limited started his journey in the year 2002, as a sole proprietorship concern named as “Sunrise Marketing & Services” which was into the business of selling lighting products of Asian Electronics Limited as Authorized Dealers (Agents) for their Energy Saving Lighting Products like T-5 Tube lights, highway and streetlights etc. Sensing opportunity in the textile machinery space, Sunrise Marketing & Services entered into a dealership arrangement with Bharat Bijlee Limited for supply of motors in Surat.

In 2011, we diversified into Consumer Goods (FMCG Division) and acted as distribution for Pepsico for 40% of Geography in Surat. Since its inception in 2002, Sunrise Marketing & Services diversified into other product categories like:

  • Industrial Oils – Gulf Oil Lubricants India Ltd,
  • VF Drives – Yaskawa (the Japanese giant brand) VF Drives,
  • Geal Boxes – Redicon Power, Elecon
  • Pumps (Domestic, Agriculture and Industrial Series)

Important Details – Sunrise Efficient Marketing

July 09, 2020The company “Sunrise Efficient Marketing Limited” started the journey as a Public Limited
January 15, 2022Subsequently, the Company amended its object clause vide the member’s resolution for taking over the entire business of Sunrise Marketing And Services, a sole proprietorship concern of Lejas Hemantrai Desai, the Promoter.

Objects of the Issue

  • Meeting incremental working capital requirements; and
  • General corporate purposes

Sunrise Efficient Marketing Limited Financials:

Summary of financial Information (Restated Consolidated Statement)

Particulars For the year ended (₹ in lakhs)
  30-Sep-21 31-Mar-21
Total Assets 2,279.36 1,651.16
Total income 3,006.79 2,618.52
Total Expenses 2,589.28 2,593.14
Profit After Tax 312.36 18.37

Sunrise Efficient Marketing IPO Details

DescriptionSEML IPO Details
Public IssueInitial Public Issue of upto 13,80,000 Equity Shares of ₹ 10 (aggregating up to ₹ 1669.80 lakhs)
Issue Open  Date30-Mar-22
Issue Close Date05-Apr-22
Issue TypeBook Building
IPO Price Band₹ 121
Face Value ₹ 10
Market Lot 1000 Equity Shares and in multiples thereof
Minimum Order Quantity 1000 Equity Shares
Maximum Subscription Amount for Retail InvestorRs. 2,00,000
Listing BSE SME
IPO Market Timings 10.00 a.m. to 5.00 p.m.

Sunrise Marketing IPO Lot Size

ApplicationLotsNo of SharesAmount (Rs)
Minimum11000₹ 1,21,000
Maximum11000₹ 1,21,000

Sunrise Efficient IPO Lead Managers

  • Fedex Securities Limited

Sunrise Efficient IPO Registrar

Sunrise Efficient IPO Allotment Date, Listing Date and other Important Dates

Bid / Offer Opens on30-Mar-22
Bid / Offer Closes on05-Apr-22
Finalisation of Basis of Allotment08-Apr-22
Initiation of refunds 11-Apr-22
Credit of the Equity Shares12-Apr-22
Listing Date13-Apr-22

Company Peers – Comparison of Accounting Ratios

The company does not have any listed peers which are comparable in terms of business.

Company Registered Office

Sub Plot No. 2, block B,
Akash Bhumi Complex,
Village Surat, Gujarat,
India- 394221

Company Promoters

  • Lejas Hemantrai Desai

Sunrise Efficient Marketing IPO – FAQS

What is the Sunrise Efficient Marketing IPO Price?

The Sunrise Efficient Marketing IPO price band is Rs.121 per share

When Sunrise Efficient Marketing IPO will open?

The Sunrise Efficient Marketing IPO opens on Mar 30, 2022 and closes on Apr 05, 2022

What is the lot size of Sunrise Efficient Marketing IPO?

The Sunrise Efficient Marketing IPO lot size is 1000 Equity Shares and the minimum order quantity is 1000 Equity Shares

Who is the Registrar for Sunrise Efficient Marketing IPO?

The Registrar for Sunrise Efficient Marketing IPO is KFin Technologies Private Limited

How to apply in Sunrise Efficient Marketing IPO through UPI?

Check the step by step process here – Click here

How to apply in Sunrise Efficient Marketing IPO through Zerodha?

Check the step by step process here – Click here

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