Sunrise Efficient Marketing IPO Details: Sunrise Efficient Marketing is in the distribution business of Automation, Drive, Gear Box, Motors, Pumps, Oils, and FMCG Products.
- About Sunrise Efficient Marketing
- Important Details – Sunrise Efficient Marketing
- Objects of the Issue
- Sunrise Efficient Marketing Limited Financials:
- Sunrise Efficient Marketing IPO Details
- Sunrise Marketing IPO DRHP & RHP
- Sunrise Marketing IPO Lot Size
- Sunrise Efficient IPO Lead Managers
- Sunrise Efficient IPO Registrar
- Sunrise Efficient IPO Allotment Date, Listing Date and other Important Dates
- Company Peers – Comparison of Accounting Ratios
- Company Registered Office
- Company Promoters
- Sunrise Efficient Marketing IPO – FAQS
About Sunrise Efficient Marketing
The company is in the distribution business of Automation, Drive, Gear Box, Motors, Pumps, Oils and FMCG Products and aids to manage complete supply chain right from the manufacturers and end user. Currently, Sunrise Efficient Marketing authorized dealer of 138 manufacturers. The business model helps to spread the market risks arising out of fluctuation in the market shares of various brands besides helping us to achieve economies of scale. We follow B2B and B2C business model. The focus is to capture a considerable market share in each of the product categories.
Mr. Lejas Hemantrai Desai, the promoter of Sunrise Efficient Marketing Limited started his journey in the year 2002, as a sole proprietorship concern named as “Sunrise Marketing & Services” which was into the business of selling lighting products of Asian Electronics Limited as Authorized Dealers (Agents) for their Energy Saving Lighting Products like T-5 Tube lights, highway and streetlights etc. Sensing opportunity in the textile machinery space, Sunrise Marketing & Services entered into a dealership arrangement with Bharat Bijlee Limited for supply of motors in Surat.
In 2011, we diversified into Consumer Goods (FMCG Division) and acted as distribution for Pepsico for 40% of Geography in Surat. Since its inception in 2002, Sunrise Marketing & Services diversified into other product categories like:
- Industrial Oils – Gulf Oil Lubricants India Ltd,
- VF Drives – Yaskawa (the Japanese giant brand) VF Drives,
- Geal Boxes – Redicon Power, Elecon
- Pumps (Domestic, Agriculture and Industrial Series)
Important Details – Sunrise Efficient Marketing
| Date | Details |
|---|---|
| July 09, 2020 | The company “Sunrise Efficient Marketing Limited” started the journey as a Public Limited |
| January 15, 2022 | Subsequently, the Company amended its object clause vide the member’s resolution for taking over the entire business of Sunrise Marketing And Services, a sole proprietorship concern of Lejas Hemantrai Desai, the Promoter. |
Objects of the Issue
- Meeting incremental working capital requirements; and
- General corporate purposes
Sunrise Efficient Marketing Limited Financials:
Summary of financial Information (Restated Consolidated Statement)
| Particulars | For the year ended (₹ in lakhs) | |
|---|---|---|
| 30-Sep-21 | 31-Mar-21 | |
| Total Assets | 2,279.36 | 1,651.16 |
| Total income | 3,006.79 | 2,618.52 |
| Total Expenses | 2,589.28 | 2,593.14 |
| Profit After Tax | 312.36 | 18.37 |
Sunrise Efficient Marketing IPO Details
| Description | SEML IPO Details |
|---|---|
| Public Issue | Initial Public Issue of upto 13,80,000 Equity Shares of ₹ 10 (aggregating up to ₹ 1669.80 lakhs) |
| Issue Open Date | 30-Mar-22 |
| Issue Close Date | 05-Apr-22 |
| Issue Type | Book Building |
| IPO Price Band | ₹ 121 |
| Face Value | ₹ 10 |
| Market Lot | 1000 Equity Shares and in multiples thereof |
| Minimum Order Quantity | 1000 Equity Shares |
| Maximum Subscription Amount for Retail Investor | Rs. 2,00,000 |
| Listing | BSE SME |
| NSE Symbol | SEML |
| IPO Market Timings | 10.00 a.m. to 5.00 p.m. |
Sunrise Marketing IPO DRHP & RHP
Sunrise Marketing IPO Lot Size
| Application | Lots | No of Shares | Amount (Rs) |
| Minimum | 1 | 1000 | ₹ 1,21,000 |
| Maximum | 1 | 1000 | ₹ 1,21,000 |
Sunrise Efficient IPO Lead Managers
- Fedex Securities Limited
Sunrise Efficient IPO Registrar
Sunrise Efficient IPO Allotment Date, Listing Date and other Important Dates
| Details | Date |
|---|---|
| Bid / Offer Opens on | 30-Mar-22 |
| Bid / Offer Closes on | 05-Apr-22 |
| Finalisation of Basis of Allotment | 08-Apr-22 |
| Initiation of refunds | 11-Apr-22 |
| Credit of the Equity Shares | 12-Apr-22 |
| Listing Date | 13-Apr-22 |
Company Peers – Comparison of Accounting Ratios
The company does not have any listed peers which are comparable in terms of business.
Company Registered Office
Sub Plot No. 2, block B,
Akash Bhumi Complex,
Village Surat, Gujarat,
India- 394221
Website: www.sunriseefficientmarketing.com
Company Promoters
- Lejas Hemantrai Desai
Sunrise Efficient Marketing IPO – FAQS
What is the Sunrise Efficient Marketing IPO Price?
The Sunrise Efficient Marketing IPO price band is Rs.121 per share
When Sunrise Efficient Marketing IPO will open?
The Sunrise Efficient Marketing IPO opens on Mar 30, 2022 and closes on Apr 05, 2022
What is the lot size of Sunrise Efficient Marketing IPO?
The Sunrise Efficient Marketing IPO lot size is 1000 Equity Shares and the minimum order quantity is 1000 Equity Shares
Who is the Registrar for Sunrise Efficient Marketing IPO?
The Registrar for Sunrise Efficient Marketing IPO is KFin Technologies Private Limited
How to apply in Sunrise Efficient Marketing IPO through UPI?
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