Go Colors IPO Date, Price, GMP, Review, Allotment, Subscription, Analysis & Documents
- About Go Fashion
- Important Details – Go Colors
- Objects of the Issue
- Go Colors Limited Financials:
- Go Colors IPO Price – Details
- Go Colors IPO DRHP & RHP
- Go Colors IPO Lot Size
- Go Colors IPO Lead Managers
- Go Colors IPO Registrar
- Go Colors IPO Allotment Date, Listing Date and other Important Dates
- Company Peers – Comparison of Accounting Ratios
- Company Registered Office
- Company Promoters
- Go Colors IPO – FAQS
About Go Fashion
Go Fashion is a women’s bottom-wear brand in India, with a market share of approximately 8% in the branded women’s
bottom-wear market in Fiscal 2020. The women’s apparel market is estimated to be approximately 36% of the
total apparel market while the women’s bottom-wear market contributed 8.3% of women’s apparel market in
Fiscal 2020.
Go Fashion is engaged in the development, design, sourcing, marketing and retailing a range of women’s bottom-wear products under the brand, ‘Go Colors’. Go Fashion among the few apparel companies in India to have identified the market opportunity in women’s bottom-wear and have acted as a ‘category creator’ for bottom-wear. Go Fashion is the first company to launch a brand exclusively dedicated to women’s bottom-wear category and have leveraged this advantage to create a direct-to-consumer brand with a diversified and differentiated product portfolio of premium quality products at competitive prices
Go Fashion offered one of the widest portfolios of bottom-wear products among women’s apparel retailers in India in
terms of colours and styles, as of July 2021. The bottom-wear products, which include churidars, leggings, dhotis, harem pants, patiala, palazzos, culottes, pants, trousers and jeggings, are sold across multiple categories such as ethnic wear, western wear, fusion wear, athleisure, denims, plus sizes and girls wear making the portfolio ‘universal’ and for every occasion.
As of September 30, 2021, Go Fashion sold bottom-wear in over 50 styles in more than 120 colours. The company design the products to cater to women across all age groups and girls and fits that are suitable to various body types and physiques. These factors, coupled with the lack of seasonality, ensure that the portfolio is resistant to redundancy from fashion trends.
Important Details – Go Colors
| Date | Details |
|---|---|
| September 9, 2010 | The company was incorporated as a private limited company |
| July 1, 2021 | The name of the company was subsequently changed to Go Fashion (India) Limited upon conversion to a public limited company |
Objects of the Issue
- Funding roll out of 120 new EBOs;
- Funding working capital requirements; and
- General corporate purposes
Go Colors Limited Financials:
Summary of financial Information (Restated Consolidated Statement)
| Particulars | For the year ended (₹ in millions) | ||
| 31-Mar-21 | 31-Mar-20 | 31-Mar-19 | |
| Total Assets | 5,483.67 | 5,191.86 | 4,041.31 |
| Total income | 2,822.52 | 3,968.39 | 2,909.79 |
| Total Expenses | 2,853.87 | 3,285.53 | 2,487.65 |
| Profit After Tax | (35.39) | 526.34 | 309.41 |
Go Colors IPO Price – Details
| Details | GoColors IPO Details |
|---|---|
| Public Issue | Initial Public Offer of up to [.] Equity Shares of ₹ 10 aggregating upto ₹ 125.00 crore and offer for sale of 12,878,389 equity shares aggregating upto ₹ [.] crore |
| Issue Open Date | 17-Nov-21 |
| Issue Close Date | 22-Nov-21 |
| Issue Type | Book Building |
| IPO Price Band | ₹ 655 – ₹ 690 |
| Face Value | ₹ 10 |
| Market Lot | 21 Equity Shares and in multiples thereof |
| Minimum Order Quantity | 21 Equity Shares |
| Maximum Subscription Amount for Retail Investor | Rs. 2,00,000 |
| Listing | NSE, BSE |
| NSE Symbol | GOCOLORS |
| IPO Market Timings | 10.00 a.m. to 5.00 p.m. |
Go Colors IPO DRHP & RHP
Go Colors IPO Lot Size
| Application | Lots | No of Shares | Amount (Rs) |
| Minimum | 1 | 21 | ₹ 14,490 |
| Maximum | 13 | 273 | ₹ 1,88,370 |
Go Colors IPO Lead Managers
- JM Financial Limited
- DAM Capital Advisors Limited
- ICICI Securities Limited
Go Colors IPO Registrar
Go Colors IPO Allotment Date, Listing Date and other Important Dates
| Details | Date |
|---|---|
| Bid / Offer Opens on | 17-Nov-21 |
| Bid / Offer Closes on | 22-Nov-21 |
| Finalisation of Basis of Allotment | 25-Nov-21 |
| Initiation of refunds | 26-Nov-21 |
| Credit of the Equity Shares | 29-Nov-21 |
| Listing Date | 30-Nov-21 |
Company Peers – Comparison of Accounting Ratios
| Name of Company | Face Value | EPS (Basic) (₹) | Total income, for Financial Year 2021 (in ₹ million) | NAV, as on March 31, 2021 (₹ per share) |
| Go Fashion (India) Limited | 10 | -0.68 | 2,822.52 | 54.21 |
| Page Industries Limited | 10 | 305.35 | 28,524.34 | 793.34 |
| Trent Limited | 1 | -4.11 | 27,946.60 | 66.32 |
| Bata India Limited | 5 | -6.95 | 18,025.65 | 136.74 |
| Aditya Birla Fashion & Retail Limited | 10 | -8.23 | 53,223.20 | 29.24 |
| TCNS Clothing Company Limited | 2 | -8.85 | 6,845.25 | 99.47 |
Company Registered Office
Sathak Center, 5th Floor,
New No. 4, Old No. 144/2,
Nungambakkam High Road,
Chennai,
Tamil Nadu 600 034
Website: www.gocolors.com
Company Promoters
- Prakash Kumar Saraogi
- Gautam Saraogi
- Rahul Saraogi
- PKS Family Trust and VKS Family Trust
Go Colors IPO – FAQS
What is the Go Fashion IPO Price?
The Go Fashion IPO price band is ₹ 655 – ₹ 690 per share
When Go Fashion IPO will open?
The Go Fashion IPO opens on Nov 17, 2021 and closes on Nov 22, 2021
What is the lot size of Go Fashion IPO?
The Go Fashion IPO lot size is 21 Equity Shares and the minimum order quantity is 21 Equity Shares
Who is the Registrar for Go Fashion IPO?
The Registrar for Go Fashion IPO is KFin Technologies Private Limited
How to apply in Go Fashion IPO through UPI?
Check the step by step process here – Click here
How to apply in Go Fashion IPO through Zerodha?
Check the step by step process here – Click here
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