HomeIPOGo Colors IPO Details (Go Fashion IPO)

Go Colors IPO Details (Go Fashion IPO)

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Go Colors IPO Date, Price, GMP, Review, Allotment, Subscription, Analysis & Documents


Go Colors IPO Allotment Status

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About Go Fashion

Go Fashion is a women’s bottom-wear brand in India, with a market share of approximately 8% in the branded women’s
bottom-wear market in Fiscal 2020. The women’s apparel market is estimated to be approximately 36% of the
total apparel market while the women’s bottom-wear market contributed 8.3% of women’s apparel market in
Fiscal 2020.

Go Fashion is engaged in the development, design, sourcing, marketing and retailing a range of women’s bottom-wear products under the brand, ‘Go Colors’. Go Fashion among the few apparel companies in India to have identified the market opportunity in women’s bottom-wear and have acted as a ‘category creator’ for bottom-wear. Go Fashion is the first company to launch a brand exclusively dedicated to women’s bottom-wear category and have leveraged this advantage to create a direct-to-consumer brand with a diversified and differentiated product portfolio of premium quality products at competitive prices

Go Fashion offered one of the widest portfolios of bottom-wear products among women’s apparel retailers in India in
terms of colours and styles, as of July 2021. The bottom-wear products, which include churidars, leggings, dhotis, harem pants, patiala, palazzos, culottes, pants, trousers and jeggings, are sold across multiple categories such as ethnic wear, western wear, fusion wear, athleisure, denims, plus sizes and girls wear making the portfolio ‘universal’ and for every occasion.

As of September 30, 2021, Go Fashion sold bottom-wear in over 50 styles in more than 120 colours. The company design the products to cater to women across all age groups and girls and fits that are suitable to various body types and physiques. These factors, coupled with the lack of seasonality, ensure that the portfolio is resistant to redundancy from fashion trends.

Important Details – Go Colors

September 9, 2010The company was incorporated as a private limited company
July 1, 2021The name of the company was subsequently changed to Go Fashion (India) Limited upon conversion to a public limited company

Objects of the Issue

  • Funding roll out of 120 new EBOs;
  • Funding working capital requirements; and
  • General corporate purposes

Go Colors Limited Financials:

Summary of financial Information (Restated Consolidated Statement)

Particulars For the year ended (₹ in millions)
  31-Mar-21 31-Mar-20 31-Mar-19
Total Assets 5,483.67 5,191.86 4,041.31
Total income 2,822.52 3,968.39 2,909.79
Total Expenses 2,853.87 3,285.53 2,487.65
Profit After Tax (35.39) 526.34 309.41

Go Colors IPO Price – Details

DetailsGoColors IPO Details
Public IssueInitial Public Offer of  up to [.] Equity Shares of ₹ 10 aggregating upto ₹ 125.00 crore and offer for sale of 12,878,389 equity shares aggregating upto ₹ [.] crore
Issue Open  Date17-Nov-21
Issue Close Date22-Nov-21
Issue TypeBook Building
IPO Price Band₹ 655 – ₹ 690
Face Value ₹ 10
Market Lot 21 Equity Shares and in multiples thereof
Minimum Order Quantity 21 Equity Shares
Maximum Subscription Amount for Retail InvestorRs. 2,00,000
Listing NSE, BSE
IPO Market Timings 10.00 a.m. to 5.00 p.m.

Go Colors IPO DRHP & RHP

Go Colors IPO Lot Size

ApplicationLotsNo of SharesAmount (Rs)
Minimum121₹ 14,490
Maximum13 273₹ 1,88,370

Go Colors IPO Lead Managers

  • JM Financial Limited
  • DAM Capital Advisors Limited
  • ICICI Securities Limited

Go Colors IPO Registrar

Go Colors IPO Allotment Date, Listing Date and other Important Dates

Bid / Offer Opens on17-Nov-21
Bid / Offer Closes on22-Nov-21
Finalisation of Basis of Allotment25-Nov-21
Initiation of refunds 26-Nov-21
Credit of the Equity Shares29-Nov-21
Listing Date30-Nov-21

Company Peers – Comparison of Accounting Ratios

Name of CompanyFace Value EPS (Basic)
Total income, for Financial Year 2021
(in ₹ million)
NAV, as on March 31, 2021
(₹ per share)
Go Fashion (India) Limited10-0.682,822.5254.21
Page Industries Limited10305.3528,524.34793.34
Trent Limited 1-4.1127,946.6066.32
Bata India Limited5-6.9518,025.65136.74
Aditya Birla Fashion & Retail Limited10-8.2353,223.2029.24
TCNS Clothing Company Limited2-8.856,845.2599.47

Company Registered Office

Sathak Center, 5th Floor,
New No. 4, Old No. 144/2,
Nungambakkam High Road,
Tamil Nadu 600 034
Website: www.gocolors.com

Company Promoters

  • Prakash Kumar Saraogi
  • Gautam Saraogi
  • Rahul Saraogi
  • PKS Family Trust and VKS Family Trust

Go Colors IPO – FAQS

What is the Go Fashion IPO Price?

The Go Fashion IPO price band is ₹ 655 – ₹ 690 per share

When Go Fashion IPO will open?

The Go Fashion IPO opens on Nov 17, 2021 and closes on Nov 22, 2021

What is the lot size of Go Fashion IPO?

The Go Fashion IPO lot size is 21 Equity Shares and the minimum order quantity is 21 Equity Shares

Who is the Registrar for Go Fashion IPO?

The Registrar for Go Fashion IPO is KFin Technologies Private Limited

How to apply in Go Fashion IPO through UPI?

Check the step by step process here – Click here

How to apply in Go Fashion IPO through Zerodha?

Check the step by step process here – Click here

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